From a single kitchen dream to a beloved community table — discover the heart behind Costa Vida's flavors.
Costa Vida began with a simple belief: that fresh, vibrant Mexican-inspired food made with real ingredients could bring people together and transform an ordinary meal into something memorable.
Founded in Apple Valley, MN, Costa Vida was born out of a lifelong love for bold coastal flavors and family recipes passed down through generations. Our founders spent years traveling the Pacific coast of Mexico, discovering fresh fish tacos, slow-roasted meats, and hand-pressed tortillas that became the inspiration for everything we serve today.
"We believe every meal is an opportunity to create a moment — one that nourishes not just the body, but the soul."
From our hand-crafted salsas to our slow-simmered proteins, every item on our menu carries the spirit of those original discoveries. We source locally when possible, partner with trusted farmers, and never compromise on freshness — because our guests deserve nothing less.
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Everything we do is guided by a clear purpose — to serve food that honors tradition, embraces freshness, and creates lasting memories.
To craft vibrant, fresh Mexican-inspired meals using quality ingredients that bring joy to every table — from everyday lunches to special celebrations. We serve food that connects people to culture, tradition, and each other.
To be the most beloved fresh-food destination in Minnesota — a place where neighbors gather, families celebrate, and first-timers become regulars. We envision a community built around shared meals and genuine hospitality.
Every ingredient is sourced with care, every dish prepared with attention, and every guest welcomed with warmth. We promise consistent quality, honest flavors, and an experience that leaves you wanting to return.
These are the principles that shape every decision we make — from how we source our food to how we treat every guest who walks through our doors.
We never compromise on ingredient quality. Every item is prepared fresh daily — no preservatives, no shortcuts, just real food made with care.
We're more than a restaurant — we're a gathering place. We support local farmers, partner with community organizations, and invest in the neighborhoods we serve.
From the spices we blend to the tortillas we press, quality runs through every step. We hold ourselves to the highest standards because our guests deserve the best.
We're committed to reducing our environmental footprint — using eco-friendly packaging, minimizing waste, and supporting sustainable agriculture whenever possible.
Every dish reflects our dedication to authentic flavor and quality
From humble beginnings to a thriving community restaurant — here's how our story unfolded.
Founders Marcus and Elena Rivera return from a year-long journey along Mexico's Pacific coast, inspired by the vibrant street food culture they experienced. They begin developing recipes in their home kitchen in Apple Valley, sharing meals with friends and neighbors.
Costa Vida launches its first pop-up dining experience at the Apple Valley Farmers Market. The response is overwhelming — long lines, rave reviews, and a growing base of loyal fans who encourage the couple to take the next step.
Costa Vida opens its first permanent location at 15678 Pilot Knob Rd, Apple Valley. Within six months, the restaurant earns a "Best New Restaurant" mention in a local dining guide. The signature slow-roasted carnitas become an instant community favorite.
Costa Vida launches the "Fresh for the Future" program, partnering with three local Minnesota farms for year-round fresh produce sourcing. The restaurant also begins hosting monthly community dinners, building deep ties throughout Apple Valley.
A revamped menu introduces plant-based options, seasonal specials, and an expanded catering program. Costa Vida is recognized with the "Best Mexican-Inspired Restaurant" award by a Twin Cities food publication and celebrates its 10,000th guest milestone.
Costa Vida launches online ordering and expands delivery partnerships, making fresh meals accessible across the greater Apple Valley area. The loyalty program debuts, rewarding thousands of returning guests with exclusive offers and early menu access.
With over 50,000 guests served and a team of passionate food lovers, Costa Vida continues to grow while staying true to its roots. New seasonal menus, sustainability initiatives, and an upcoming expanded dining space are all on the horizon.
Behind every great meal is a passionate team. Meet the people who pour their heart into every dish we serve.
Co-Founder & Executive Chef
With 20+ years in culinary arts and a passion for Pacific coastal flavors, Marcus brings creativity and authenticity to every dish Costa Vida serves.
Co-Founder & Director of Operations
Elena's eye for detail and deep commitment to community have shaped Costa Vida's welcoming culture and ensured every guest experience is exceptional.
Head Chef
Trained at Le Cordon Bleu with a specialization in Latin American cuisines, James refines and evolves our menu while keeping the heart of each dish authentic.
Guest Experience Manager
Sofia's natural warmth and hospitality expertise ensure that every visit to Costa Vida feels personal. She trains our front-of-house team and oversees catering operations.